Local SEO

Local search runs on different signals

Google ranks local results primarily on relevance, distance, and prominence — not the same formula as regular organic search. That means your Google Business Profile, consistent business details across the web, and genuine local relevance on your site matter as much as the content itself.

Getting your business information right everywhere

We start by matching your website exactly to your Google Business Profile: name, address or service area, phone, hours, categories, and services. Inconsistent details across your site, GBP, and directories actively hurt local trust signals, so we clean that up first.

Real service-area pages, not copy-paste city pages

If you serve multiple towns or neighbourhoods, we build one genuine page per real area — with actual local relevance, not the same paragraph with the city name swapped out. Google can tell the difference, and so can customers.

Reviews, done honestly

We only ever display real reviews, pulled through the Google Business Profile API where you grant access. We never fabricate reviews or names, and we keep review-related structured data conservative and compliant with Google’s guidelines.